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Corporate Overview

Intelligent Counting is headed up by experts in the implementation and management of information technology in the retail sphere. It's directors and investors, all with successful careers with leading industry players came together in 1996 to bring a breath of fresh air to the customer counting industry. Our team of creative software engineers is homegrown, meaning we offer breakthrough, sophisticated solutions to counting customers in the retail and leisure attraction environments. We support retail customers in over 35 countries around the world. Striving not to be the biggest, but the best, Intelligent Counting brings the same attention to detail and being right first time, whether the system installation is in Birmingham or Bombay.

Providing shopper tracking data is only a part of the picture. Sophisticated segmentation of visitor or shopper numbers provides real-time, tangible intelligence to retailers and leisure operators alike. We offer 'tailor-made' and 'off-the-shelf' customer management systems and iC Systems are easy to implement, manage and expand and include a range of accessibility options. The service can be hosted by Intelligent Counting from our data centre, partially managed by the client or totally integrated with the client's IT infrastructure.

Intelligent Counting systems are installed in both large and small retail and leisure environments with clients ranging from international multiples to single outlets and from museums to malls. We describe our product as 'elastic' - meaning that once the sensor is installed you can opt for a relatively simple data collection package or in-depth, multi-site analysis. This means that our Customers can literally select the 'parts' of the iC system they want and add on additional applications as they need them.

Intelligent Counting, whose international client base includes Nike, Burberry, Nokia, GAP & Dior as well as Manchester United Football Club, has installed its systems throughout Europe, North & South America as well as Russia & China and continues expanding its horizons to grow the brand further.


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